--- title: Insights --- [Skip to content](https://shapingdiamonds.com/insights/all#main-content) - [English](https://shapingdiamonds.com/insights/all) - [Suomi](https://shapingdiamonds.com/fi/insights/all) English [![logo](https://shapingdiamonds.com/hs-fs/hubfs/logo.png?width=105&height=105&name=logo.png "logo")](https://shapingdiamonds.com?hsLang=en) - [Etusivu](https://shapingdiamonds.com/fi) - [Oivallukset](https://shapingdiamonds.com/insights) - [Contact](https://shapingdiamonds.com/contact?hsLang=en) # Market Insights Shaping Diamonds Insights for ## Internationalization We at Shaping Diamonds aim to provide you with free market insights and information about various industries and markets.  If you are looking for insights regarding an industry or theme we haven't covered yet, please contact us for free market analysis! [Get free market analysis](https://shapingdiamonds.com/contact?hsLang=en) ![DALL·E 2024-05-03 11.09.41 - A wide-format realistic image representing the theme Prospecting, enhanced with subtle blueish shades and diamond textures. The scene depicts a vibr](https://shapingdiamonds.com/hs-fs/hubfs/DALL%C2%B7E%202024-05-03%2011.09.41%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Prospecting%2c%20enhanced%20with%20subtle%20blueish%20shades%20and%20diamond%20textures.%20The%20scene%20depicts%20a%20vibr.webp?width=1792&height=1024&name=DALL%C2%B7E%202024-05-03%2011.09.41%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Prospecting%2c%20enhanced%20with%20subtle%20blueish%20shades%20and%20diamond%20textures.%20The%20scene%20depicts%20a%20vibr.webp) ## Recent Insights - Filter by: - [All](https://shapingdiamonds.com/insights/all) - [Market Insights](https://shapingdiamonds.com/insights/tag/market-insights) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/why-isnt-my-sales-outreach-working-a-diagnostic-for-nordic-companies-selling-into-dach) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - July 12, 2026 ### [Why Isn't My Sales Outreach Working? A Diagnostic for Nordic Companies Selling Into DACH](https://shapingdiamonds.com/insights/why-isnt-my-sales-outreach-working-a-diagnostic-for-nordic-companies-selling-into-dach) Nordic B2B companies make the same systematic mistakes on LinkedIn in Germany — here is how prospecting actually works... [See the Insights](https://shapingdiamonds.com/insights/why-isnt-my-sales-outreach-working-a-diagnostic-for-nordic-companies-selling-into-dach) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/how-to-evaluate-a-growth-consultant-for-dach-expansion-a-practical-guide) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - July 12, 2026 ### [How to Evaluate a Growth Consultant for DACH Expansion: A Practical Guide](https://shapingdiamonds.com/insights/how-to-evaluate-a-growth-consultant-for-dach-expansion-a-practical-guide) Nordic B2B companies make the same systematic mistakes on LinkedIn in Germany — here is how prospecting actually works... [See the Insights](https://shapingdiamonds.com/insights/how-to-evaluate-a-growth-consultant-for-dach-expansion-a-practical-guide) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/leading-growth-consulting-services-a-2026-comparison-for-nordic-companies-entering-dach) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - July 12, 2026 ### [Leading Growth Consulting Services: A 2026 Comparison for Nordic Companies Entering DACH](https://shapingdiamonds.com/insights/leading-growth-consulting-services-a-2026-comparison-for-nordic-companies-entering-dach) Nordic B2B companies make the same systematic mistakes on LinkedIn in Germany — here is how prospecting actually works... [See the Insights](https://shapingdiamonds.com/insights/leading-growth-consulting-services-a-2026-comparison-for-nordic-companies-entering-dach) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/ai-and-business-growth-what-nordic-companies-need-to-understand-before-expanding-into-dach) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - July 12, 2026 ### [AI and Business Growth: What Nordic Companies Need to Understand Before Expanding into DACH](https://shapingdiamonds.com/insights/ai-and-business-growth-what-nordic-companies-need-to-understand-before-expanding-into-dach) Nordic B2B companies make the same systematic mistakes on LinkedIn in Germany — here is how prospecting actually works... [See the Insights](https://shapingdiamonds.com/insights/ai-and-business-growth-what-nordic-companies-need-to-understand-before-expanding-into-dach) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/linkedin-prospecting-in-germany-what-works-and-what-doesnt) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - June 30, 2026 ### [LinkedIn Prospecting in Germany: What Works and What Doesn't](https://shapingdiamonds.com/insights/linkedin-prospecting-in-germany-what-works-and-what-doesnt) Nordic B2B companies make the same systematic mistakes on LinkedIn in Germany — here is how prospecting actually works... [See the Insights](https://shapingdiamonds.com/insights/linkedin-prospecting-in-germany-what-works-and-what-doesnt) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/how-growth-consulting-supports-dach-market-expansion) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - June 29, 2026 ### [How Growth Consulting Supports DACH Market Expansion](https://shapingdiamonds.com/insights/how-growth-consulting-supports-dach-market-expansion) From market validation and localised messaging to sales outreach, trade fairs, and funding applications — how growth... [See the Insights](https://shapingdiamonds.com/insights/how-growth-consulting-supports-dach-market-expansion) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/the-mittelstand-explained) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - June 29, 2026 ### [The Mittelstand explained](https://shapingdiamonds.com/insights/the-mittelstand-explained) A practical guide for Nordic B2B companies entering Germany, Austria, and Switzerland [See the Insights](https://shapingdiamonds.com/insights/the-mittelstand-explained) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/you-wont-see-results-in-two-months.-heres-what-actually-happens-when-you-enter-germany) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - June 29, 2026 ### [You won't see results in two months. Here's what actually happens when you enter Germany.](https://shapingdiamonds.com/insights/you-wont-see-results-in-two-months.-heres-what-actually-happens-when-you-enter-germany) A practical guide for Nordic B2B companies entering Germany, Austria, and Switzerland [See the Insights](https://shapingdiamonds.com/insights/you-wont-see-results-in-two-months.-heres-what-actually-happens-when-you-enter-germany) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/Frankfurt%20skyline.jpeg)](https://shapingdiamonds.com/insights/dach-market-expansion-guide-2026) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - June 9, 2026 ### [How to Successfully Expand to the DACH Market in 2026](https://shapingdiamonds.com/insights/dach-market-expansion-guide-2026) A practical guide for Nordic B2B companies entering Germany, Austria, and Switzerland [See the Insights](https://shapingdiamonds.com/insights/dach-market-expansion-guide-2026) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/why-many-companies-sound-too-salesy-in-germany) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - May 20, 2026 ### [Why Many Companies Sound “Too Salesy” in Germany](https://shapingdiamonds.com/insights/why-many-companies-sound-too-salesy-in-germany) 1. Same message, different market A lot of international companies enter the German market using the exact same... [See the Insights](https://shapingdiamonds.com/insights/why-many-companies-sound-too-salesy-in-germany) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/expanding-to-germany-your-sales-strategy-might-be-the-problem) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - May 20, 2026 ### [Expanding to Germany? Your Sales Strategy Might Be the Problem](https://shapingdiamonds.com/insights/expanding-to-germany-your-sales-strategy-might-be-the-problem) Expanding to Germany? Your Sales Strategy Might Be the Problem Many companies assume that if their product works in one... [See the Insights](https://shapingdiamonds.com/insights/expanding-to-germany-your-sales-strategy-might-be-the-problem) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/do-you-really-need-a-german-website-short-answer-yes) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - April 20, 2026 ### [Do You Really Need a German Website? (Short Answer: Yes)](https://shapingdiamonds.com/insights/do-you-really-need-a-german-website-short-answer-yes) Do You Really Need a German Website? (Short Answer: Yes) When companies plan to enter the German market, one question... [See the Insights](https://shapingdiamonds.com/insights/do-you-really-need-a-german-website-short-answer-yes) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/sustainability-regulation-in-germany-opportunity-or-barrier) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - April 9, 2026 ### [Sustainability & Regulation in Germany: Opportunity or Barrier?](https://shapingdiamonds.com/insights/sustainability-regulation-in-germany-opportunity-or-barrier) Summary Germany has positioned itself as a global leader in sustainability, with ambitious climate goals, strict... [See the Insights](https://shapingdiamonds.com/insights/sustainability-regulation-in-germany-opportunity-or-barrier) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/what-nordic-companies-get-wrong-about-german-business-culture) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - March 24, 2026 ### [What Nordic Companies Get Wrong About German Business Culture](https://shapingdiamonds.com/insights/what-nordic-companies-get-wrong-about-german-business-culture) Summary Expanding into the German market often seems straightforward for Nordic companies. On paper, the similarities... [See the Insights](https://shapingdiamonds.com/insights/what-nordic-companies-get-wrong-about-german-business-culture) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Mar%208%2c%202026%2c%2007_48_54%20PM.png)](https://shapingdiamonds.com/insights/why-trade-fairs-are-still-one-of-the-most-powerful-sales-channels-in-germany) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - March 8, 2026 ### [Why Trade Fairs Are Still One of the Most Powerful Sales Channels in Germany](https://shapingdiamonds.com/insights/why-trade-fairs-are-still-one-of-the-most-powerful-sales-channels-in-germany) Summary For many Nordic companies planning to expand into the German market, trade fairs can initially seem like a... [See the Insights](https://shapingdiamonds.com/insights/why-trade-fairs-are-still-one-of-the-most-powerful-sales-channels-in-germany) [![](https://shapingdiamonds.com/hubfs/DALL%C2%B7E%202024-05-03%2011.03.01%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Market%20Research%2c%20with%20subtle%20hints%20of%20blueish%20shades%20and%20diamond%20textures.%20The%20image%20depicts%20a.webp)](https://shapingdiamonds.com/insights/how-german-decision-makers-actually-make-buying-decisions) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - February 24, 2026 ### [How German Decision-Makers Actually Make Buying Decisions](https://shapingdiamonds.com/insights/how-german-decision-makers-actually-make-buying-decisions) Summary German buying decisions are structured, analytical, and risk-aware. They are rarely driven by impulse or... [See the Insights](https://shapingdiamonds.com/insights/how-german-decision-makers-actually-make-buying-decisions) [![](https://shapingdiamonds.com/hubfs/DALL%C2%B7E%202024-05-03%2011.03.01%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Market%20Research%2c%20with%20subtle%20hints%20of%20blueish%20shades%20and%20diamond%20textures.%20The%20image%20depicts%20a.webp)](https://shapingdiamonds.com/insights/strategy-is-a-moment-execution-is-a-system) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - February 11, 2026 ### [Strategy Is a Moment, Execution Is a System](https://shapingdiamonds.com/insights/strategy-is-a-moment-execution-is-a-system) Strategy Is a Moment, Execution Is a System Summary Having a strong strategy feels exciting. Nordic companies often... [See the Insights](https://shapingdiamonds.com/insights/strategy-is-a-moment-execution-is-a-system) [![](https://shapingdiamonds.com/hubfs/DALL%C2%B7E%202024-05-03%2011.03.01%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Market%20Research%2c%20with%20subtle%20hints%20of%20blueish%20shades%20and%20diamond%20textures.%20The%20image%20depicts%20a%20%20(1).webp)](https://shapingdiamonds.com/insights/growth-doesnt-fail-because-of-strategy-...-it-fails-because-of-execution) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - January 28, 2026 ### [Growth Doesn’t Fail Because of Strategy ... It Fails Because of Execution](https://shapingdiamonds.com/insights/growth-doesnt-fail-because-of-strategy-...-it-fails-because-of-execution) Most companies don’t struggle with ideas. They struggle with turning good decisions into consistent action. [See the Insights](https://shapingdiamonds.com/insights/growth-doesnt-fail-because-of-strategy-...-it-fails-because-of-execution) [![](https://shapingdiamonds.com/hubfs/DALL%C2%B7E%202024-05-03%2011.03.01%20-%20A%20wide-format%20realistic%20image%20representing%20the%20theme%20Market%20Research%2c%20with%20subtle%20hints%20of%20blueish%20shades%20and%20diamond%20textures.%20The%20image%20depicts%20a.webp)](https://shapingdiamonds.com/insights/why-germany-is-still-the-most-attractive-expansion-market-in-europe.-if-you-do-it-right) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - January 13, 2026 ### [Why Germany Is Still the Most Attractive Expansion Market in Europe ... If You Do It Right!](https://shapingdiamonds.com/insights/why-germany-is-still-the-most-attractive-expansion-market-in-europe.-if-you-do-it-right) Germany continues to top the list for companies looking to expand into Europe. With the largest economy on the... [See the Insights](https://shapingdiamonds.com/insights/why-germany-is-still-the-most-attractive-expansion-market-in-europe.-if-you-do-it-right) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Nov%203%2c%202025%2c%2009_18_07%20AM.png)](https://shapingdiamonds.com/insights/the-most-common-mistakes-finnish-companies-make-when-entering-germany-and-how-to-avoid-them) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - November 3, 2025 ### [The Most Common Mistakes Finnish Companies Make When Entering Germany (and How to Avoid Them)](https://shapingdiamonds.com/insights/the-most-common-mistakes-finnish-companies-make-when-entering-germany-and-how-to-avoid-them) (Or: what we wish someone had told us before our first German meeting.) [See the Insights](https://shapingdiamonds.com/insights/the-most-common-mistakes-finnish-companies-make-when-entering-germany-and-how-to-avoid-them) [![White title text reads: “Why Germany might be the perfect first step for Finnish companies going global.”](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Oct%2023%2c%202025%2c%2012_33_19%20PM.png)](https://shapingdiamonds.com/insights/why-germany-might-be-the-perfect-first-step-for-finnish-companies-going-global) [Market Insights](https://shapingdiamonds.com/insights/tag/market-insights) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - October 23, 2025 ### [Why Germany might be the perfect first step for finnish companies going global](https://shapingdiamonds.com/insights/why-germany-might-be-the-perfect-first-step-for-finnish-companies-going-global) (Written by a Finn who packed their laptop, moved to Germany, and survived to tell the tale.) [See the Insights](https://shapingdiamonds.com/insights/why-germany-might-be-the-perfect-first-step-for-finnish-companies-going-global) [![](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%20Oct%2020%2c%202025%2c%2001_58_44%20PM-1.png)](https://shapingdiamonds.com/insights/how-to-know-if-youre-ready-to-go-international) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - October 20, 2025 ### [How to know if you're ready to go international?](https://shapingdiamonds.com/insights/how-to-know-if-youre-ready-to-go-international) (A friendly guide from someone who has learned it the hard way – in Germany.) [See the Insights](https://shapingdiamonds.com/insights/how-to-know-if-youre-ready-to-go-international) [![Flat-style illustration featuring a central diamond surrounded by four icons symbolizing common myths about the German market: bureaucracy, language barrier, formality, and market difficulty. Faint map of the DACH region in the background.](https://shapingdiamonds.com/hubfs/ChatGPT%20Image%209.%20toukok.%202025%20klo%2011.08.06.png)](https://shapingdiamonds.com/insights/busting-myths-4-common-misconceptions-about-the-german-market) [Market Insights](https://shapingdiamonds.com/insights/tag/market-insights) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - May 9, 2025 ### [Busting Myths: 4 Common Misconceptions About the German Market](https://shapingdiamonds.com/insights/busting-myths-4-common-misconceptions-about-the-german-market) When Finnish companies consider expanding to Germany and the wider DACH region (Germany, Austria, Switzerland), a few... [See the Insights](https://shapingdiamonds.com/insights/busting-myths-4-common-misconceptions-about-the-german-market) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/A%20suitable%20new%20image%20that%20matches%20the%20content%20of%20httpsshapingdiamondscominsightsinternationalizationdach%20Optimize%20the%20size%20for%20faster%20loading.png)](https://shapingdiamonds.com/insights/internationalization-dach) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - December 23, 2024 ### [Internationalization, DACH](https://shapingdiamonds.com/insights/internationalization-dach) Finnish companies expanding to Germany - Opportunities and challenges of internationalization Internationalization is a... [See the Insights](https://shapingdiamonds.com/insights/internationalization-dach) [![](https://shapingdiamonds.com/hubfs/AI-Generated%20Media/Images/An%20image%20on%20the%20same%20style%20as%20the%20general%20website%20of%20shapingdiamondscom%20but%20relevant%20to%20the%20content%20at%20httpsshapingdiamondscominsightsgermansaasDont%20use%20any%20text%20in%20the%20image-1.png)](https://shapingdiamonds.com/insights/german-saas) [Market Insights](https://shapingdiamonds.com/insights/tag/market-insights) - [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) - November 22, 2024 ### [German SaaS Markets](https://shapingdiamonds.com/insights/german-saas) The German market is generally considered being relatively conservative and slow-moving. While in some industries this... [See the Insights](https://shapingdiamonds.com/insights/german-saas) ### Artikkelit suomeksi (articles in Finnish) [![logo](https://shapingdiamonds.com/hs-fs/hubfs/logo.png?width=93&height=93&name=logo.png "logo")](https://shapingdiamonds.com?hsLang=en) Shaping Diamonds, Inh. Tomi Räsänen. Internationalization as a Service. Experts for DACH expansion.  #### Services - [About](https://shapingdiamonds.com/about-us) - [Funding](https://shapingdiamonds.com/funding) - [Operations](https://shapingdiamonds.com/ourservices-outreach) - [Partnership](https://shapingdiamonds.com/longterm-partnership) #### Insights - [Market Insights](https://shapingdiamonds.com/insights) - [Contact us for Industry Insights](https://shapingdiamonds.com/contact) #### Official - [Imprint](https://shapingdiamonds.com/impressum) - [Contact](https://shapingdiamonds.com/contact) - [Privacy Policy (DE)](https://shapingdiamonds.com/privacy-policy-datenschutzerklärung) - [Terms and Conditions](https://shapingdiamonds.com/terms) --- - Terms and Services - [Privacy Policy](https://shapingdiamonds.com/privacy-policy-datenschutzerklärung) Shaping Diamonds, Inh. Tomi Räsänen [Follow us on LinkedIn](https://www.linkedin.com/company/shaping-diamonds/)