---
title: Shaping Diamonds – Helping Nordic Companies Break Into the DACH Market
description: Breaking into new international markets can be challenging—from understanding business culture to securing funding and finding the right partners. That’s where Shaping Diamonds comes in.
---

[Insights](https://shapingdiamonds.com/insights)

# [Shaping Diamonds – Helping Nordic Companies Break Into the DACH Market](https://shapingdiamonds.com/insights/helping-nordic-companies-break-into-the-dach-market)

 Written by [Tomi Räsänen](https://shapingdiamonds.com/insights/author/tomi-rasanen) | Mar 10, 2025, 9:55:35 AM

Finland is a land of world-class innovations. Our startups and growth companies create cutting-edge tech, sustainable solutions, and high-quality products. The problem? **The market is small.**

 

Let’s put it in numbers. Finland’s **Total Addressable Market (TAM)** is already limited, and when you narrow it down to a **Serviceable Available Market (SAM)**, the potential shrinks even further. This means that even if you dominate your niche in Finland, **you’ll hit a ceiling fast**.

 

Meanwhile, in Germany, Austria, and Switzerland, the **Serviceable Obtainable Market (SOM)** for many industries is already **bigger than Finland’s entire TAM.** That’s the kind of scale that makes real growth possible.

 

But breaking into this market isn’t just about showing up—it’s about knowing how to play the game. And that’s where **Shaping Diamonds** comes in.

 

### **What do we actually do?**

Founded in **2019** by **Tomi Räsänen**, a Finn who’s lived in Germany since **2007**, Shaping Diamonds was built to solve a real problem: **too many great Finnish companies struggle to enter the DACH market.**

Our team doesn’t just advise—we take action.

We help Nordic companies **get real traction** in the DACH region by:

- 🚀 **Market entry & finding the right partners**
- 💰 **Securing funding & public grants**
- 📢 **Local marketing & sales support**
- 🎓 **Tailored training & go-to-market strategy**

But **we don’t just stop at strategy.** We make the calls, send the messages, meet people face-to-face, and **keep pushing until you get results**.

 

### **Why the DACH region?**

- 🔹 **Massive market potential** – With over **100 million consumers**, your **SOM here is often bigger than your entire TAM in Finland.**
- 🔹 **Strong purchasing power** – Companies in Germany, Austria, and Switzerland **value quality and reliability**, making it a perfect fit for Nordic brands.
- 🔹 **Business culture that aligns with Finland** – Precision, trust, and long-term partnerships are key.
- 🔹 **Strategic location** – A gateway to all of Central Europe, with a stable economy and predictable business environment.

 

### **A team that delivers.**

We’re not a one-man show. Our diverse team of experts specializes in **market research, outreach, sales, and business development**. We’ve built a network of thousands of relevant contacts, and we know how to **get your company in front of the right decision-makers.**

 

We’ve done this for others. We can do it for you.

 

💬 **Thinking about expanding? Let’s talk.** A quick call costs you nothing, but it might open doors you never knew existed.  
📩 **Tomi Räsänen**  
📍 Frankfurt am Main  
📞 +49 163 716 7767  
📧 [tomi.rasanen@shapingdiamonds.com](mailto:tomi.rasanen@shapingdiamonds.com)

Or simply use the form below to leave us a message and we'll get back to you!

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