About Us
This is our story.
Shaping Diamonds is a B2B consulting firm that has been helping companies expand their business since 2019. However, our story started already in 2007 when our CEO Tomi Räsänen moved to Germany. Since then we have been helping businesses to take steps towards internationalization. Tomi has over 15 years of experience navigating the German speaking markets and has a wealth of knowledge about both Finnish and German business practices.
We are on a mission to guide exciting companies in outgrowing their borders.
We specialize in the German and DACH market:
Expanding to a new market can feel complex, especially when language, culture and business habits all work a little differently. That’s where we come in. We help Nordic and international companies find their way into Germany, Austria and Switzerland with a practical, human and easy-going approach. Our team combines hands-on experience across borders with local understanding of the German-speaking markets - from market entry strategy and partner search to B2B sales development and everyday business development on the ground.
Let's conquer DACH together!
Our services.
Shaping Diamonds is happy to help you take your first steps in the DACH market expansion as a partner for international growth. With two successful exits, several of successful funding applications and rounds, proven sales and marketing strategies and endless amount of hyper-personalized marketing and sales campaigns, Tomi and his team are here to help you too!
Market research
We help your SME and you to understand the DACH market before you invest too much too early. We study your company's product-market fit with market research and competitor analysis, help you define the offering to fit the local positioning, and guide you to turn early expansion questions into practical next steps.
Outreach & Sales
Shaping Diamonds will make you reach the right companies in the German-speaking market - whether you are looking for partners, distributors, or first customers and sales in DACH. From targeting and messaging to outreach support, we help turn visibility into opportunities through effective outreach campaigns.
Funding
We help you identify and apply for relevant public funding, such as EU funding opportunities, that support your growth with practical guidance through the application process. The goal is not funding for its own sake, but funding that supports real progress. We are partnered with OFAP.eu, specializing in securing funding.
Our core.
Our work is directed by our core values. As a company, we strive to have a positive mark on the world by engaging in collaborations with excitement. Working with us is never too serious – all of us are humans!
Concreteness.
We are particularly praised for doing real work and delivering results, rather than just consulting and planning. We are not afraid to put our hands in the mud - concrete actions get concrete results!
Honesty.
We know how to say no. If we see that there is no potential in the target market or that the offering needs to be developed before further steps of going international, we will say so.
Enthusiasm.
Our enthusiasm is evident. We only work with companies that genuinely bring something new or a clear change to the target market. This is reflected in our motivation and results.
Determination.
Finnish sisu (grit) is ingrained in our multinational team. We will keep going and keep working until we see results. The telephone is also a familiar gadget to us.
Grow with Shaping Diamonds
Prospects contacted
Partnerships found
Succesfull funding applications
Accumulated years of experience
Planning your expansion into DACH?
Let’s talk about your goals, your market fit, and where practical support could help you move forward.