Finland is a land of world-class innovations. Our startups and growth companies create cutting-edge tech, sustainable solutions, and high-quality products. The problem? The market is small.
Let’s put it in numbers. Finland’s Total Addressable Market (TAM) is already limited, and when you narrow it down to a Serviceable Available Market (SAM), the potential shrinks even further. This means that even if you dominate your niche in Finland, you’ll hit a ceiling fast.
Meanwhile, in Germany, Austria, and Switzerland, the Serviceable Obtainable Market (SOM) for many industries is already bigger than Finland’s entire TAM. That’s the kind of scale that makes real growth possible.
But breaking into this market isn’t just about showing up—it’s about knowing how to play the game. And that’s where Shaping Diamonds comes in.
What do we actually do?
Founded in 2019 by Tomi Räsänen, a Finn who’s lived in Germany since 2007, Shaping Diamonds was built to solve a real problem: too many great Finnish companies struggle to enter the DACH market.
Our team doesn’t just advise—we take action.
We help Nordic companies get real traction in the DACH region by:
- 🚀 Market entry & finding the right partners
- 💰 Securing funding & public grants
- 📢 Local marketing & sales support
- 🎓 Tailored training & go-to-market strategy
But we don’t just stop at strategy. We make the calls, send the messages, meet people face-to-face, and keep pushing until you get results.
Why the DACH region?
- 🔹 Massive market potential – With over 100 million consumers, your SOM here is often bigger than your entire TAM in Finland.
- 🔹 Strong purchasing power – Companies in Germany, Austria, and Switzerland value quality and reliability, making it a perfect fit for Nordic brands.
- 🔹 Business culture that aligns with Finland – Precision, trust, and long-term partnerships are key.
- 🔹 Strategic location – A gateway to all of Central Europe, with a stable economy and predictable business environment.
A team that delivers.
We’re not a one-man show. Our diverse team of experts specializes in market research, outreach, sales, and business development. We’ve built a network of thousands of relevant contacts, and we know how to get your company in front of the right decision-makers.
We’ve done this for others. We can do it for you.
💬 Thinking about expanding? Let’s talk. A quick call costs you nothing, but it might open doors you never knew existed.
📩 Tomi Räsänen
📍 Frankfurt am Main
📞 +49 163 716 7767
📧 tomi.rasanen@shapingdiamonds.com
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