When Finnish companies consider expanding to Germany and the wider DACH region (Germany, Austria, Switzerland), a few familiar stereotypes tend to come up. But how true are these myths, really? Let’s take a look at four common misconceptions – and why the reality is often much brighter than you might think.
1. “Germany = Endless bureaucracy”
Let’s face it – Germany loves its rules and paperwork. That might seem intimidating, but in reality, most of the bureaucracy involved in setting up a business is quite clear and, in many cases, can be handled online. Processes may be thorough, but they’re also designed to be efficient and structured.
The truth:
Germany is the largest market in Europe, supported by a well-organized system. Bureaucracy doesn’t need to be a barrier if you know where to start – and there’s always help available.
2. “You can only do business in German”
It’s true that Germans take pride in their language, but in the business world, English is widely used. In larger cities and international companies, you can manage just fine in English. That said, showing a willingness to learn a few German phrases goes a long way – especially when making initial contact, particularly in traditional industries. As the relationship deepens, communication in English becomes increasingly natural.
The truth:
Language skills matter at the beginning if you want to make yourself heard, but later on, English will get you far. Even a little German can give you a competitive edge. The most important thing is to communicate clearly and professionally – language doesn’t have to be a barrier to business.
3. “Germans are too formal and rigid”
Germans are known for their punctuality and structured way of working. It’s true that business culture – especially in more conservative sectors – can be formal, with hierarchy and proper titles still playing a role. But that doesn’t mean Germans are inflexible.
Honesty and long-term partnerships are core values in German business culture. And yes, they do have a sense of humor – especially after Feierabend (the end of the working day)!
The truth:
Germans value professionalism and tradition, but they are also open-minded and cooperative. Once you earn their trust, you’ll gain a reliable and long-term business partner.
4. “Germany is too difficult a market for Finnish companies”
The German market is large and competitive – but it also offers enormous opportunities. Finnish companies bring valuable strengths to the table: innovation, quality, and sustainability are highly appreciated in Germany.
The truth:
While competition is tough, with the right strategy and preparation, Finnish companies can do very well in Germany. It’s all about finding the right partners and having a clear market entry plan.
How can Shaping Diamonds help?
Expanding into the German market may seem like a big leap – but with Shaping Diamonds, it becomes a structured and manageable process. We help companies:
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Understand the German market and business culture
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Navigate bureaucracy and practical requirements
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Find the right partners and clients
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Build a sustainable and successful market entry strategy
Ready to bust the myths and take your first steps into the German market?
Get in touch with the Shaping Diamonds team – let’s conquer the DACH region together!
